When I joined the project, Kindred had just undergone a brand refresh and had began to develop some concepts for their new website. My role was to work as a secondary designer to challenge and help deliver the key page templates and assets, specifically from a responsive point of view.
With the look and feel for the homepage signed off, (minus some minor tweaks and some time spent sourcing image assets) my focus was placed on the look and feel of the internal pages.
As a gambling company, a concern of Kindreds was how best to attract people to work for them, they wanted to shake off the stereotypical views associated with the gambling industry. We designed the careers pages to really promote their culture and present Kindred as a fun place to work.
With the shareholding information being fairly dense it was important to find ways to visualise the data more clearly, without just using tables. As a result I spent a fair deal of time designing graphs and charts to help break the content up.
Kindred Futures is what Kindred describe as their innovation arm. We wanted this area of the website to have a separate look and feel to the rest of the site without being drastically different. We opted for a dark colour theme, using the dark greys and oranges to lift the content.
One of my main tasks was to create an icon set to help present key information across the site. I wanted the style to be very simple, adopting a 2px key line stroke with rounded corners and minimal decoration.
My primary focus was to see how the designs could work responsively, defining rules and behaviours for mobile interactions and working out how best to display large sections of copy, diagrams, graphs and charts.
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